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Home / Blog / 12 Best White Rum Brands to Buy in 2023, From Ten to One to Equiano
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12 Best White Rum Brands to Buy in 2023, From Ten to One to Equiano

Oct 28, 2023Oct 28, 2023

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White rum isn't a single, monolithic category any more than dark rum is. It can apply to a high-proof, fiery, and funky pot still rum that's never seen the inside of a barrel, or it can be aged for years, followed by filtration to remove the color. White rums can taste sweet or vegetal, funky or almost vodka-like. It's a category that's been somewhat neglected amidst the rise of aged sipping rums, almost considered an afterthought—something to put in your cocktails and little more.

This list only scratches the surface of the vast array of terrific white rums out there, but it's a list that will hopefully make you want to dive deeper into an under-explored category. And the best white rums (none of them are white, of course, and many are varying shades of tan) aren't just great mixers, but they can be satisfying and rewarding sippers as well.

There are those who love their rums bold, funky and flavorful, and then there are those who prefer the light, clean (dare we say "smooth") style of rum. It's the rare expression that can thread the needle and please both camps, but Ten to One does the trick. Founded by Marc Farrell, a native of Trinidad & Tobago who was Starbucks’ youngest VP before leaving to follow his rummy dreams, this is a blend of sourced column-still rum from the Dominican Republic and Jamaican pot-still rum. The balance of the lighter, sweeter Dominican distillate and the pot still funk is just about perfect, with its notes of caramel, pineapple and overripe banana able to appeal to novices and connoisseurs alike. Bottled at 45 percent ABV (most white rums are 40 percent), it's very flavorful and adds more than just alcohol to a cocktail. It really stands out in a Daiquiri or Cuba Libre, and also makes simple drinks like highballs or rum and tonics more memorable. And of course, it's beautiful on its own with nothing more than a glass, a sunset, and perhaps an ice cube for company.

Buy Now on Reserve Bar: $29

Jamaican pot still rums, with their funky, earthy flavor profiles, get the lion's share of love from rum cognoscenti, and with good reason. But the most widely consumed Jamaican rum in Jamaica is this classic—in fact, it's considered the unofficial national spirit. A blend of pot and column distillates bottled at 63 percent ABV without a minute of barrel aging, it's surprisingly sippable given the proof, with light tropical fruit notes of banana and coconut mingling with vanilla, molasses, and just a touch of funk. On the rocks with a squeeze of lime, in an array of cocktails, or in the Jamaican style, with Ting grapefruit soda, there's no wrong way to drink this one.

Buy Now on Drizly: $30

Barbados’ Foursquare distillery, helmed by Richard Seale, produces aged rums that send serious rummies into spasms of joy and frenzied hunts for limited edition bottles. The Real McCoy line (named after a famous bootlegger of the 1920s) is distilled at Foursquare is more affordable and easier to find but doesn't skimp on the quality. This blend of pot and column-distilled rum is aged in American ex-bourbon oak for three years and then charcoal filtered a single time to remove the color while retaining as much flavor as possible. That said, the flavor isn't overwhelming, but it is delicious—vanilla, coconut, banana, almond, a touch of citrus, and just a hint of wood on the finish. Ideal in a host of cocktails, it's also terrific on the rocks.

Buy Now on Reserve Bar: $23

Back when America was still part of the British Empire, New England was a major rum-making center, and distilleries survived in the region well into the 20th century. In the 2000s, rum has made its return to New England, and one of the most acclaimed brands is the Massachusetts-based Privateer. Its silver rum is pot and hybrid-distilled from molasses, and rested in stainless steel rather than wood, so no filtration to remove color is necessary. It's a simple, no-nonsense, beautifully executed rum, with notes of vanilla, caramel, banana, and just a hint of earthiness on the finish. For an 80-proof rum, it's quite flavorful, and it pairs very well with citrus—try it in a Daiquiri or rum sour.

Buy Now on Total Wine: $25

Photo: courtesy Flor de Caña

Flor de Caña is sneaky when it comes to its labels. Look closely at the "4" on the bottle of its Extra Seco rum, for instance—there's no "years old" next to the number, because that's not necessarily how old the rum actually is (the brand does claim the average age of the rum to be four years old, but age statements usually refer to the youngest liquid in the blend). But unlike most other South American rums, there's no sugar, glycerin, or other chemicals added post-distillation (or pre-distillation, for that matter). That makes Extra Seco ("extra dry" in Spanish) an outlier in the region, but a delicious one. This Nicaraguan rum is aged in ex-bourbon barrels and filtered to remove all color (it appears unaged), it's clean and lightly sweet, with notes of citrus and caramel along with hints of grassiness and a touch of astringency. A lightly herbal flavor shows up on the finish. This is an elegant rum, an excellent addition to cocktails across the board—it may not change your life, but the distillery does change plenty of lives for the better through fair trade initiatives and sustainable production processes.

Buy Now on Caskers: $38

Pretty much anything goes with Daiquiris nowadays as far as which rum can be used. But the Daiquiri was invented in Cuba, and a classic Daiquiri should have a rum in the Cuban or Puerto Rican style—light and mellow, blending with the lime and sugar without proclaiming its presence too loudly. And this classic Cuban rum fits the bill beautifully. This column-distilled spirit is aged for three years and then filtered, leaving behind a flavor that's citric, lightly sweet, bracing, and a wee bit astringent. It's not necessarily the kind of thing you want to sip (although it's quite pleasant with a rock or two), but it makes the Platonic ideal of a Daiquiri. (Note: this is the made-in-Cuba Havana Club, not Bacardi's Puerto Rican version that's easier to find in the States but not as good a rum.)

Buy Now on Whisky Exchange: $23

The Mojito is a rum drink, of course, but the rum really acts as a supporting player, letting the mint, fresh lime juice and sugar hog the spotlight. That doesn't mean you shouldn't use a top-notch white rum, of course. Equiano is a one-of-a-kind blend of Caribbean molasses-based rum, aged at least three years, and unaged cane juice rum from Gray's distillery in Mauritius, an island off the southeast coast of Africa. The aged and unfiltered Caribbean distillate means this isn't quite a white rum. Then again, there are no rules dictating what constitutes a white rum (or gold or dark rum for that matter), and Equiano's light, delicate flavor profile fits best in the white rum category. Bottled at 43 percent ABV, it's a beautiful combo of sweet, slightly oaky Caribbean influence with vanilla and grassy notes from the Mauritian rum. It slides beautifully into a Mojito, complementing and rounding out the other ingredients without overwhelming them. And it's also great on the rocks with a squeeze of lime, should the fancy strike you.

Buy Now on Caskers: $40

This rum is way too good to only use in Piña Coladas, but it's one of the few white rums that doesn't get lost amidst the pineapple juice and coconut milk that dominate the drink. This is the rum equivalent of, oh, the Beatles and the Stones making a record together. It's a blend from two of the finest rum distilleries in the Caribbean—Foursquare in Barbados and Hampden Estate in Jamaica, where rum has been produced since the 1750s. The blend contains un-aged pot still and old school Coffey still rums, as well as two-year-old pot still rum that lends the blend its light golden color. Bottled at a hefty 47 percent ABV, it's as sippable as many aged rums, with a viscous mouthfeel and notes of banana, molasses, pineapple, and a hint of vegetal funk on the palate. It's a powerhouse that can make its presence felt in just about any rum cocktail into which you throw it, from an El Presidente to a Hemingway Daiquiri to kitchen-sink drinks like a Zombie—and of course a Piña Colada. It's quite the excellent sipper as well.

Buy Now on Reserve Bar: $36

Rhum agricole ("agricultural rum" in French) is a lot different from the rums most of us are familiar with. Distilled from fresh pressed sugarcane juice rather than molasses, which is a sugarcane by-product, the finished rum has a distinct flavor profile as a result—grassy, lightly sweet, a bit vegetal. The best-known and most highly regulated rhums agricole come from the island of Martinique. Rhum Clement has been making some of the most acclaimed rhums agricole there since 1887 and its Canne Bleue expression (so named because it's distilled from a single cane varietal, known as blue cane) is a beautiful example of the category. Column-distilled and rested in stainless steel tanks for six months, it has a powerful vegetal aroma. On the palate, herbal notes and peppery spice are underpinned by vanilla and a light fruity sweetness. Bottled at 50 percent ABV, Canne Bleue makes its presence felt in any rum cocktail, but try it first in a ‘ti Punch, which is popular in the French islands—a couple of ounces of rhum, a little cane syrup, and a quarter-sized disc of lime peel, expressed over the glass and then dropped in, no ice needed.

Buy Now on Wine.com: $39

Mark Reynier, Renegade's founder, made his name in whisky, first with the revived Bruichladdich distillery in the Islay region of Scotland and then with Waterford in Ireland. His ethos with both brands was to emphasize how terroir impacts spirits as it does with wine, and to do so with complete transparency, including granular details of every aspect of the whiskies’ creation, from the farms where the grains were grown to the aging process. Now he's doing the same with rum, a category well known for obfuscation and opacity when it comes to details of what's going into every bottle. Renegade is made in a state-of-the-art distillery in Grenada, where Reynier and Co. also grow seven different varietals of sugarcane. Each expression is distilled from a single harvest of one varietal in the agricole style, with information about every detail a spirits nerd could want, down to the characteristics of the soil. All the bottlings we’ve tried are fascinating, but Hope is a great place to start. It's the polar opposite of light, column-distilled white rums like Bacardi. Bottled at 50 percent ABV without any aging or filtration (they call it "pre-cask"), it's a wild beast of a rum, with massive minerality and powerful vegetal notes, most notably sun-dried tomato. It's not for everyone, but it's the rum equivalent of an Islay whisky—those who like it, love it.

Buy Now on Astor Wines: $69

The name refers to the three different countries from where this blended rum hails: Jamaica, Barbados, and Trinidad. The complex blend features pot and column still rums that range from unaged to 10 years old. Bottled at 41.2 percent ABV, the filtration isn't heavy-handed, as can be seen from the off-white color of the liquid. Plantation gets a lot of grief from purists for aging its rum in ex-Cognac barrels owned by its parent company, Maison Ferrand, and for sweetening some of its rums after distillation. While those factors definitely alter the flavor of the finished product, the distortion is pretty delicious. Light fruit (notably mango and pear) and floral notes show up on both the nose and palate, along with a healthy but not overwhelming dose of vanilla. The high-ester (read: funky) Jamaican rum in the blend is not as intense as some rummies may like, but what's there makes up for what isn't. And at less than $20 for a bottle, it's quite the bargain as well.

Buy Now on Wine.com: $20

So many flavored rums taste like the flavors were cooked up in a lab, using chemicals rather than natural ingredients. What makes Copalli Cacao stand out from the pack is 100 percent organic roasted cacao nibs, sourced from the same Belizean rainforest where Copalli gets its sugarcane and distills its rum. The nibs are added to Copalli's White Rum and left to infuse for several weeks, after which it's distilled again. The result is a rich, intense flavor reminiscent of Belizean chocolate with berry undertones. And the base spirit itself is spectacular as well, using fresh cane juice for an agricole-style flavor that plays off the cacao beautifully. Great on its own or for adding chocolate undertones to a cocktail.

Buy Now on Caskers: $32

There isn't one. There are no rum categories defined by color. And of course, "white" rums aren't really white—they’re clear, or in many cases off-white, tan, light yellow, or gold. It all depends on how (or whether) the rum is aged and how it's filtered.

Of course, there's the color, but the difference goes a lot deeper than that. When a spirit is barrel-aged, it picks up a lot of flavors from the barrel, whether it's the dark caramel and toffee notes of the bourbon that previously occupied the barrel (most rums are aged in ex-bourbon barrels), the vanilla and dry oakiness from the wood, or the peppery spice of the tannins in the wood. White rums can be bottled without ever having seen the inside of the barrel, so the flavor is much more influenced by the source materials and the fermentation. Other rums are aged and then filtered to remove the color—and in the process, a lot of the flavor as well. The oaky and tannic notes all but disappear from most filtered rums. But as with dark rum, there's an enormous array of flavors to be tasted in the white rum category.

Almost all white rums are designed for mixing, but the best ones, including the ones you’ve read about here, make delightful sippers as well. White rums differ from their aged counterparts because they may lack some of the flavors that come with barrel aging, whether because they’ve been filtered out or because the rum hasn't seen the inside of a barrel to begin with. But the flavor spectrum of white rum is immense.

One letter. "Rhum" is simply how the French spell it. It's true that certified rhum agricole from the French islands differs from most other rum in that it's distilled from fresh cane juice rather than molasses, but there are plenty of agricole-style rums (no "h") made elsewhere.

We considered many different factors. Aroma, taste, finish, and mixability were of course paramount. But we also considered availability, since many of the world's finest and most interesting rums are all but impossible to track down. And then there's a matter of what we thought our readers would appreciate. There are plenty of amazing rums out there that smell like rotting garbage or burned rubber and taste like overripe fruit and vegetables. A lot of serious rum fans swear by them, and you’ll find one or two in this list, but for the most part we chose rums we think you’ll enjoy—and they may expand your horizons in the process. And while lists like this are meant in part to provoke discussion and disagreement, we stand behind (and drink enthusiastically) every rum here.

Tony Sachs has been writing about rum and other spirits since 2007, visiting distilleries and meeting the people who distill and blend rum to learn the techniques and the stories behind each one. He is a judge for several spirits competitions including the Ultimate Spirits Challenge, and in addition to close to a decade of writing for Robb Report, he's written for numerous other publications, including Forbes, HuffPost, Whisky Advocate, and Esquire.