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SPAIN. Moët Hennessy Travel Retail Europe has partnered with Dufry to launch a dynamic activation highlighting the limited-edition Belvedere Ushuaïa bottle. It is running at Ibiza Airport until the end of July.
The vodka expression was created in collaboration with Ushuaïa, a popular Ibiza beach club, which is touted as one of Europe's most popular party destinations.
The pop-up is running at Dufry's Ibiza Duty Free store and immerses travellers into the world of the Ushuaïa nightclub from the moment they arrive on the Spanish island.
Dressed in a striking red colour palette, the pop-up brings the Ushuaïa nightclub experience to life through sumptuous retail design and immersive retailtainment elements.
A DJ booth is hosting surprise DJ sets throughout the campaign period, bringing the Ushuaïa nightclub experience to travellers
An impactful red colour block zone serves as the perfect photo opportunity for travellers while surprise DJ sets will turn Ibiza Airport into an impromptu dance floor. Travellers can also scan a QR code which gives them access to the nightclub's playlist, so they can keep the party going long after they leave.
Travellers who purchase a bottle of Belvedere Ushuaïa are treated to a special Belvedere Red cocktail tasting in the VIP section, which is decorated with bright red lounge chairs and a Belvedere Vodka chiller.
The limited-edition Belvedere Ushuaïa bottle is exclusively available in select Spanish airports and on-premise at the Ushuaïa Ibiza Club. According to the company, pairing Belvedere vodka with a powerful visual identity and narrative seeks to capture a young generation of travelling consumers, ahead of the peak summer travel period.
A VIP lounge hosts special Belvedere Red cocktail tastings
"We are pleased to partner with the Moët Hennessy Travel Retail team to bring the Ushuaïa Limited Edition bottle and its supporting activation to our duty-free store in Ibiza Airport," commented Dufry Global Liquor Category Management Head David de Miguel.
"This unique and exclusive bottle is a testament to our commitment to offer our customers an exceptional shopping experience with premium products that capture the essence of the destination. The activation perfectly embodies the spirit of Ibiza and provides travellers with a taste of the vibrant and exciting nightlife scene that this island is renowned for.
"We are committed to continuing to elevate the shopping experience for our customers in partnership with Moët Hennessy and we look forward to welcoming travellers to the airport to experience the high energy and electric atmosphere of Ushuaïa." ✈
The collaboration blends exclusivity, Sense of Place and retailtainment together to offer a memorable shopping experience for travellers
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