Moët Hennessy launches nightclub experience for Belvedere Ushuaïa Limited Edition at Ibiza Airport

Jun 21, 2023

By Chris Madden in Airports, Latest News, Liquor & Wines, Retail News June 5, 2023 0

The Belvedere Ushuaïa Limited Edition will only be available at a few Spanish airports and in the iconic nightclub

Moët Hennessy Travel Retail is bringing the spirit of the famous Ushauïa nightclub to life for travellers at Ibiza Airport as part of a campaign to celebrate a exclusive travel retail release of the Belvedere Vodka Ushuaïa Limite Edition.

The vodka bottle, created as a special partnership with the famous nightclub, will be available exclusively at select Spanish airports and inside Ushuaïa itself.

The airport activation aims to bring the nightclub party to travellers as they arrive on the island, with striking visuals such as the Red Color Bloc and the DJ Sets spots which are drawn from the bottle design, and a series of "DJ happenings" which the brand says will turn the airport into a dance floor.

Shoppers who buy a bottle at the activation, located in the Dufry store, will be invited to a tasting of the Belvedere Red cocktail in the VIP section and a QR code allows visitors to access the Ushuaïa playlist.

Dufry Global Liquor Category Management Head David de Miguel said: "We are pleased to partner with the Moët Hennessy Travel Retail team to bring the Ushuaia Limited Edition bottle and its supporting activation to our duty-free store in Ibiza Airport.

"This unique and exclusive bottle is a testament to our commitment to offer our customers an exceptional shopping experience with premium products that capture the essence of the destination. The activation perfectly embodies the spirit of Ibiza and provides travellers with a taste of the vibrant and exciting nightlife scene that this island is renowned for.

"We are committed to continuing to elevate the shopping experience for our customers in partnership with Moët Hennessy and we look forward to welcoming travellers to the airport to experience the high energy and electric atmosphere of Ushuaïa."