Racing Capital of The World Splashes into the Month of May with Larger Than Life Bottle of Milk

Nov 19, 2023

Milk is definitely for winners as executives from the Greatest Spectacle in Racing splashed into The Children's Museum of Indianapolis to kick off the month of May. It's tradition for the winner of the Indy 500 to drink and oftentimes pour a bottle of milk over their head. So this huge milk bottle seemed the perfect way to launch a month of motor sports excitement in the Racing Capital of the World. Consider this, a regular bottle of milk is 8 11/16" x 2 13/16" x 2 13/16". The huge one at the world's largest children's museum is roughly 850 times that by volume!

INDIANAPOLIS, Ind., May 2, 2023 /PRNewswire-PRWeb/ -- NEWS FLASH – it's time for a great big splash—milk splash! Legends-in-training, prepare to be photographed with the biggest bottle of milk you've ever seen (850 times a regular-sized bottle of milk when measured by volume).

The rich tradition of celebrating an Indianapolis 500 victory by drinking milk at the Indianapolis Motor Speedway is the inspiration for the Big Spill, a sculpture ready for fans to snap selfies and family photos throughout the month of May at the world's largest children's museum. The faux milk sculpture gives the illusion of a real dairy product and creates a splash of fun-filled celebration within the Riley Children's Health Sports Legends Experience. This display honors the longstanding tradition and importance of milk to the Indy 500.

On May 1, 2023, VIPs from the Indianapolis Motor Speedway (IMS) dropped off bottles of milk at the world's largest children's museum to kick off a month of racing in the Racing Capital of the World. The handoff was led by Roger Penske (Chairman of Penske Corporation), Mark Miles (President and CEO of Penske Entertainment Corporation), J. Douglas Boles (President of IMS), and Allison Melangton (Senior Vice President of Penske Entertainment Corporation).

The tradition of drinking milk after winning "The Greatest Spectacle in Racing" was started by driver Louis Meyer after he won the 1936 race and requested buttermilk to quench his thirst.

"One of the things that makes it so special is the history and traditions, that pomp and circumstance of the pre-race that you expect when you're there," said J. Douglas Boles, president, of Indianapolis Motor Speedway. "Then when the green flag falls, you have no idea how the 500 miles will play out. That's the biggest thing for me, it's the 107th edition of something that is unique every year."

Then, mark your calendars for Memorial Day 2023 (the day after the Indy 500) for the second annual Foyt 500! The race, named after A.J. Foyt—winner of four Indy 500s, gives kids, grownups, and legends-in-training a chance to race pedal cars around the miniature oval of the museum's Riley Children's Health Sports Legends Experience as they chase the Tony Stewart Trophy.

All month long, visitors will be invited to take selfies and other photos at the Big Spill. Continuing the tradition of milk as part of the Indy 500 victory celebration, this fun photo opportunity is one racing fans won't want to miss. For SpeedFest details: https://www.childrensmuseum.org/visit/calendar/event/328

SpeedFest is presented by the Tony Stewart Foundation and is supported by the Indianapolis Motor Speedway. The Children's Museum of Indianapolis is proud to partner with Riley Children's Health, Old National Bank, Ice Miller LLP, and The Heritage Group. Riley® is a registered mark licensed to Indiana University Health, Inc., and Riley® Children's HealthSM is a service mark of Indiana University Health, Inc. SPORTS LEGENDS EXPERIENCE is a registered trademark of The Children's Museum of Indianapolis, Inc.

About The Riley Children's Health Sports Legends Experience

The Riley Children's Health Sports Legends Experience is an immersive learning experience that allows children and families to participate in health and fitness activities through sports as they are inspired by some of the greatest athletes of all time. The Children's Museum of Indianapolis partnered with experts from Riley Children's at Indiana University Health, which operates the only nationally ranked children's hospital in Indiana, to bring this experience to life.

Media Contact

Kimberly Harms Robinson, The Children's Museum of Indianapolis, 317-809-5203, [email protected]

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SOURCE The Children's Museum of Indianapolis