The Drum

Jul 13, 2023

November 16, 2022 | 2 min read

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Jane Seymour, the award-winning British actress known for her ‘Open Hearts’ collection, is back in the design game – this time to adorn Aviation American Gin bottles.

Aviation American Gin, the spirits brand co-owned by Diageo and Deadpool star Ryan Reynolds, is back at it with another hilarious spot starring Jane Seymour, known for once playing the psychic Bond girl Solitaire and designing the iconic ‘Open Hearts’ jewelry.

The spot showcases the new ‘Open Bottle collection,’ a trio of crafted pendants that fall elegantly and delicately around the neck – of a bottle of Aviation American Gin. The ad spoofs Seymour's iconic jewelry commercials, as she shows off a large bottle of gin that she keeps in her purse throughout the holidays.

"If you want to keep your family happy this holiday, bring them something special from my Open bottle collection," she says in the ad. "But also, bring the gin. I can't stress that enough."

The spot was developed by Maximum Effort, the creative agency behind viral Mint Mobile ads as well as many others. Reynolds sold the company to CTV platform MNTN in 2021.

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Agency: Maximum Effort

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