Brandy Presidente launches new bottle, label

Sep 03, 2023

González Byass USA is releasing Brandy Presidente with a new label and bottle to showcase the brandy's heritage with "De Mexico Para Todos" (translating to from Mexico from all) embossed on the bottle to celebrate the brand's heritage.

The bottle also now includes a visible crest embossed in red, signifying the Casa Pedro Domecq heritage, along with the Domecq signature. Nicolás Bertino, CEO and Country Manager of González Byass USA, says, "Presidente is the second-largest imported brandy in the U.S. and we wanted to showcase the heritage and modernity of the brand, while what's in this new bottle is the same, delicious brandy millions have come to love."

Retailing for $16.99, Presidente will transition to the new 75-0ml bottle across the United States this month, in addition to 200-ml, 375-ml, 1-liter, and 1.75-liter bottle formats.