James Marsden Considered Selling Bad Tequila to Make Fun of Stars

Dec 19, 2023

James Marsden said that he's so unserious that he's considered creating his own tequila brand to make fun of his peers who have entered the celebrity alcohol brand business.

"I want it to be the shittiest tequila I can find," Marsden said in a recent interview with W magazine, published on Thursday.

The "Jury Duty" actor said if he did follow through on his concept, he'd want the packaging and tagline to emulate the low-quality, anti-luxury essence of the brand.

"Plastic bottle with a piece of masking tape on it that says 'Tequila' and it's $6 a liter. 'This tastes like shit. Marsden's Tequila. But it'll get you fucked up,'" he said.

Various celebrities, including actors, musicians, athletes, and models have branched out from their careers to launch alcohol brands. And in 2021, Esquire rounded up and ranked 63 existing celebrity liquors and spirits.

Tequila, in particular, has seen an increase in celebrity supporters in recent years.

George Clooney famously launched the brand Casamigos in 2013 with his friends Rande Gerber and Mike Meldman. Dwayne Johnson leveraged his star power to create the label Teremana Tequila while NBA legend Michael Jordan developed Cincoro Tequila.

Nick Jonas and designer John Varvatos are the creators of Villa One Tequila, and the DJ duo The Chainsmokers, comprised of Alex Pall and Drew Taggart, are coowners of JAJA Tequila.

Model Kendall Jenner announced her brand called 818 in February 2021 and said that she spent almost four years developing it. Meanwhile, Rita Ora launched Próspero Tequila and "Pretty Little Liars" star Shay Mitchell cofounded the tequila seltzer brand Onda.