What is the apple juice challenge on TikTok?

Oct 21, 2023

THE APPLE juice challenge first went viral on the video-sharing app in 2020.

Now, TikTok users are revisiting the trend in 2023.

The popular TikTok challenge involves biting into a plastic bottle of Martinelli's apple juice.

Users have recorded videos of themselves biting into the bottles and have included their reactions to the sound the bottle makes.

Biting into the bottle mimics the sound of biting into an actual apple, and this has caused many users to react with surprise, wonder, and amazement.

The trend debuted in 2020 and has since returned in 2023.

Videos related to the search "tiktok apple juice challenge" have amassed a total of 121.3million views, while clips related to "apple juice bottle crunch 2023" have garnered a total of 27.2million views.

Various users of the social media platform have participated in the apple juice challenge.

In a video that has amassed over 80million views and 9million likes, user @holygxd74 showed he and a friend participating in the challenge on May 2, 2020.

On August 18, 2020, the users behind @the_kaplan_twins posted a clip of their hesitant mom biting into a Martinelli's bottle, which has received 2.7million views and over 247K likes.

Superstar Lizzo took part in the trend on May 17, 2020, and her clip in which she repeatedly bites into the bottle has garnered 2.7million likes.

Three years later, TikTok content creators have once again began biting into the Martinelli's bottles.

On January 4, 2023, user @cliftondean expressed his doubts about the challenge before being surprised by the results.

His video has gained more than 276K views and over 11K likes.

TikTok users have wondered if the apple-biting sound is real or if participants have staged the noise as part of a prank.

On April 9, 2020, content creator @21savaginal posted a clip in which she called the challenge "a scam" when she failed to hear the crunch-like noise after biting into the apple juice bottle.

Many commenters said that the challenge did not work for the user because she did not drink any of the juice beforehand, while others said that Martinelli's switched to new materials that do not produce the viral sound.

One user wrote: "no it works u just have to drink some and bite where the air bubble is from where you just drank it."

Another said: "they stopped using the materials that makes the crunch sound."

The video has received 1.3million views and over 98K likes.

On April 29, 2020, user @iconiccpinkk cut open a Martinelli's apple juice bottle to show that it was made with three layers of plastic.

She noted that these layers are "probably what's causing the sound" in her clip that has gained 649K likes.